Korda Fishing Tackle, officially known as Korda Developments Limited, is a privately owned company based in Essex, UK. The company was founded in 1992 by Danny Fairbrass, who remains the majority owner with 75% + and managing director. Other directors include :- Damian Clarke, Tom Dove, Thomas Pashley, Adam Rooney and Neil Spooner .
Danny’s deep-rooted passion for carp fishing inspired the creation of Korda, which initially specialized in manufacturing fishing leads. Over time, it grew into one of the most respected names in the angling world, especially among carp fishing enthusiasts.
Under Fairbrass’s leadership, Korda has expanded its product range significantly. What started with basic tackle has grown into a comprehensive line of terminal tackle, including hooks, rigs, lines, clothing, luggage, and accessories. In addition, Korda is widely known for its media content, producing high-quality fishing films and documentaries that have helped educate and inspire anglers worldwide.
Danny Fairbrass is not only a businessman but also a prominent figure in the carp fishing scene. His hands-on involvement in product development and his frequent on-screen appearances have helped create a strong, authentic brand identity. Korda’s success can largely be attributed to his vision of blending innovative tackle design with angler education and community engagement.
Beyond Korda, Fairbrass has launched several other angling-related ventures. Tackle Guru, originally focused on match fishing, has become a significant brand in its own right. He also founded Embryo Angling Habitats, a non-profit organization aimed at creating and managing fisheries to promote sustainable fishing. Another one of his projects, Gigantica Carp, is a luxury carp fishing holiday destination in France that caters to serious anglers looking for a premier experience.
Korda Developments Limited remains a privately held company, with no outside investors or parent corporation. Its headquarters are located in Romford, Greater London, where a dedicated team continues to push innovation and uphold the high standards the brand is known for.
Danny Fairbrass’s ongoing involvement ensures that Korda remains a leader in the fishing tackle industry. His commitment to the sport, paired with business acumen, has built a company that resonates deeply with anglers around the world.