Mainline Baits, a prominent name in the carp fishing industry, is a privately owned company based in Romford, Essex, UK. The company was officially incorporated as Mainline Baits Limited on April 13, 2012, though its roots go back to 1992 when it was founded by Kevin Knight and his partner Steve Morgan. Starting from humble beginnings—producing bait in a friend’s garage—they were driven by a shared passion for creating high-quality carp baits. Over the years, Mainline Baits has grown into one of the most respected and widely used bait manufacturers in the world.
Mainline is best known for its iconic boilie ranges, including The Grange, Activ-8, and the ever-popular Cell. These baits have become staples for carp anglers around the globe, often used in major competitions and featured in countless catches.
The company is still led by its founding team. Kevin Knight remains a key figure in the business, and other directors include Lisa Patricia Knight, Angela Morgan, and Stephen Morgan. Their combined knowledge, hands-on approach, and long-standing commitment to quality have helped maintain the brand’s strong reputation.
Mainline Baits has also worked with influential names in the angling community. Danny Fairbrass, founder of Korda Developments and a major figure in the carp fishing scene, has served as a consultant to Mainline. His involvement has helped reinforce Mainline’s image as a forward-thinking, high-performance bait brand.
In summary, Mainline Baits is a privately held and independently operated company, built on the vision of passionate anglers and sustained by a legacy of quality and trust. Their leadership team remains actively involved in product development and community engagement, ensuring Mainline continues to be a driving force in the world of carp fishing.